Programmatic technology has revolutionised the process of buying online display advertising in recent years. And, as a core principle it is set to continue this revolution. Moving into more traditional media channels such as press, out of home, and television where it is already making inroads.
However as with every new technology, programmatic can bring with it confusion, mystery, and uncertainty about its best use. This where I can help through programmatic consultancy.
Whether you are an agency or a client side marketer, then programmatic technology is shaping the future what you do. I can help you navigate this world and address some of the common challenges programmatic produces such as:
- Understanding the programmatic ecosystem and technology involved
- How best to make the most of programmatic technology
- The flow of funds and the ‘tech tax’ involved in programmatic media buying
- The common pitfalls of programmatic media buying
- Setting up your own trade desk to deliver greater value
- Programmatic provider selection and value analysis
- Programmatic training sessions for marketing teams
If you would like to discuss further how I can help with your programmatic challenges then please get in touch via the contact form.