Programmatic technology has taken over the world of digital advertising in the past decade. Often associated with online display advertising programmatic is actually just the technology which allows for real time purchasing of advertising online. By this definition it would include PPC also.
But for all of the benefits of programmatic it is not without its pitfalls. The issues of ad fraud, viewability and ad-misplacement have been well documented by the mainstream media.
And then there’s the programmatic technology. DSP, DMP, SSP, SPO, and a myriad of other acronyms all with multiple supplier options. Leaving would be buyers with a minefield to navigate to make their buying decisions.
Nearly all of these issues are easily countered with a thorough understanding of the programmatic ecosystem, and that is where I can help.
Whether you are an agency looking to introduce Programmatic to your product offering, or an advertiser looking to understand this world and make the best decisions, programmatic consultancy from Agent Wolf can support you in achieving your goals.
Having run the largest programmatic trading team outside of London, I know the best solutions for your needs, and my consultancy can help implement them to achieve your goals.
Get in touch today and lets talk about how we can find the programmatic solution for you.