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Viewability is a key metric to monitor when running programmatic display campaigns. It can help monitor against poor quality and low value inventory and also act as a counter balance […]

Programmatic display advertising and its related technology took a bit of a battering in 2017. Claims of largescale fraud. Appearing on the front page of the Times for ‘funding terrorism’. […]

In the sell-side world of programmatic, there has been a lot of talk in the last 4-6 months about ads.txt. Debate continues as to whether it is pronounced ads-dot-tee-ex-tee or […]

I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to […]

Like all words that are introduced to an industry, the phrase “programmatic” is banded about the advertising world with gay abandon. A large proportion of the time incorrectly. So what […]

Last Friday saw the first, of what I hope will be many, Programmatic Foundations training mornings take place. At the fabulous Ziferblat in Manchester a mix of agency practitioners, client […]

There was once a time when click fraud in PPC was a big deal. At the agency I worked at we had a team dedicated to recovering the spend associated […]

The marketing industry loves a shiny new toy. And nowhere is that love more deep seated than in the world of digital and advertising technology. The latest topic dominating the […]

I promise I am working on some writing to go here, I am just a bit preoccupied right now!