The world of programmatic technology, and advertising which is bought programmatically is fraught with opacity. Multiple third parties using mystery and diversion to keep you from understanding the truth about what is going on with your campaigns. Often these companies will be collaborating for their own collective benefit.
But it doesn’t have to be this way. if you ask the right questions it is very difficult for them to hide the truth. Cut through their sale pitch, and get to the bottom of what they are actually doing and where the money is going.
But first you need to know the questions to ask. And that comes from having experienced the programmatic industry for a number of years and having worked with the businesses pulling the tricks. And once you have the answers, you also need to be able to spot the truth behind them, and where they may be telling you their own version of the truth.
It is a sad fact that I speak to advertisers on a daily basis who do not feel they can get truthful answer from their suppliers, and want to know how I can help. But the programmatic industry is at a tipping point. Transparency will come, and between us we can get there faster.
If you would like to discuss how I can help you gain more transparency on your programmatic advertising spend then get in touch and lets talk further.