The world of search engine optimisation (SEO) has moved on a lot since I first got involved in it over a decade ago. Back then it was all about getting your meta data right (not forgetting those meta keywords!) and putting a link building package together mostly consisting of guest blog posts and directory submissions.
Now search engine optimisation (SEO) is a far more strategic consideration for businesses and the work involved has moved on a lot. The search engine results pages (SERPs) contain web pages, maps, images, videos, calculators, featured snippets and many other results. So understanding what SEO means to you and your business is more complicated than just talking about rankings.
Steps to Search Engine Optimisation (SEO) Success
When it comes to building an SEO strategy in 2019 (and beyond) consideration needs to be made to the audience, the industry, the search engine landscape, the competition, the keywords, the website. The technical make up of the website is crucial, and link building is far more difficult than order a directory submissions pack….
Thankfully, as a consultancy with vast experience in search engine optimisation (SEO) we can put together strategies that are bespoke for your market, your audience and your business goals.
It begins by understanding who you are trying to reach, and more specifically what they are looking for. We then work up a strategy which focuses on your content, your technical optimisation, and your link profile, and will make sure you meet your goals.
Whatever your requirements from an SEO consultancy, get in touch and we will be able to help.